Stefan

Of course, it's undoable to walk through all these profiles one by one because it's costing a lot of time.

So what we can do is if you retrieve and search, it doesn't matter if it's a post-engagement search, as I just explained, if it's a sales navigator search or an event search,

You can pull over all these people into Expandium and in a split second you can set a filter and we can see and provide you with information if it's an open profile.

And then you can start a campaign only to people with an open profile.

So it's actually kind of an in-mail with a subject line and some messaging you can use in there.

Like here.

Instead of only using content, it really helps to use personalized GIF animations.

And an example here, you see a colleague of mine, Amy, who is leveraging GIF animations.

And if we send it to one, 10, 50, or 100 people, it each and every time will personalize the GIF animation based on the personalizations we put in.

So it can be a first name, a company name.

It can be an image.

But it also can be the profile image, as you see right there.

you will actually receive super cool reactions from a lot of people as it's different in terms of what they receive on average each and every day.

From all the at least 100 times I experimented for different purposes with leveraging this, it each and every time uplift engagement up to 50, sometimes up to 70% in comparing to maybe on average to 25%, 30% if you're not using it.

So it's definitely worth to consider it.

And especially if you've not done it yet, it's quite an interesting approach to break through the noise on LinkedIn.

And here you see some statistics and examples from campaigns we executed on with our own team.

You can use it, for example, these are just some random examples.

I can provide you with more if you want.

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