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Stefan

๐Ÿ‘ค Speaker
1447 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

On the left side, you see our colleague Amy.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And it's just, yeah, they call it an icebreaker image where you just actually thank people for the connection if you want to use it for that purpose.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

In the middle, you're seeing call to action from our colleague Sharon.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

It's also with the dynamic content.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And it will really help to...

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

kind of a positive reply from people, kind of a different vibe.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And if you want to send or use it as a reminder, for example, if you invite people for your webinar, as you see on the right side from our colleague Ivan, then you can also use it and you can personalize it, in this case, with a first name.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

And no matter if you send it to one, 10, 50, or even 1,000 people, it will each and every time use the right personalizations to execute on that.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

For the ones who are familiar with Sales Navigator, you have a filter in Sales Navigator that you can select people based on changing job roles.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

For example, in the last 90 days.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

How cool would it be if you can send them a connection request or a congrats or a kudos with a bottle of champagne-based, yeah, sorry.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

Correct.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

We do that in combination with Hyperise.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

It's a personalization toolkit which you can also leverage outside of LinkedIn for personalized landing pages, for email outreach, and in our case also for LinkedIn outreach.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

You can also use it, for example, as inbound.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

Let's say I think we all use Calendly or sort of a similar tool.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

If people book in an appointment, you can just add an extra step

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

or actually ask an additional question that they need to fill in before they confirm or submit their LinkedIn profile.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

If they fill in their LinkedIn profile, we can pull over by reverse web hook automatically in connection request and push such kind of a cool GIF animation out there.

SaaS Interviews with CEOs, Startups, Founders
Sniper Targeting: Tactics your competition doesn't know about, even with the 2021 LinkedIn changes

You can use it if you do a post on LinkedIn.