Steph McGovern

And, you know, pricing logic, customers journeys, the supply chain, how they deliver all that.

And they were, you know, talking about how this is.

There was this great guy who's the CEO of a company called Tendam, which is this big, huge European based in Spain retailer.

He sounded like Antonio Banderas.

So when he delivered it, it sounded like it was a Hollywood movie star saying it.

But he was like, this isn't a wave.

This is a tsunami that's going to change everything we do.

But you cannot lose the emotional connection of people and the bricks and mortar of retail.

And that is going to go hand in hand with AI.

It's just that it's going to enhance all that.

It's not going to mean we...

In fact, it's the opposite of what we've talked about for years in terms of the high street.

It's that the high street and those physical outlets are going to be more important than ever because people are going to be desperate for that human connection, but they'll just want everything delivered in a way that is easier for them.

So...

The boss of IKEA was talking about how instead of people now, you know, coming to them and saying, what's the best bed?

They now have people going on to whatever chat GPT, whatever you use to say, how can I sleep better?

And then they're looking at how do I connect to that?

So then they're the answer for that question is you go to IKEA.

That's how you sleep better.

or if it's, you know, Lululemon, we're talking about how for them, it's like people might, this is a weird way of phrasing it, but this is what the woman from Lululemon said.