Steph McGovern

And JP Morgan only realised after they bought it and then sent, obviously, this marketing blast out to everyone and started getting all these emails bouncing back.

I mean, it was a hugely humiliating case for the bank.

Understandably, the Frank founder as well, this Charlie woman, she ended up in prison.

She got sentenced just before Christmas to seven years for fraud.

But that's another one of those cases where you go...

Hang on a minute.

Did no one think to just check that this person, and I don't know how charismatic this woman was when she did the pitch for the sale, there's due diligence surely that goes on where you'd go, let's just check the numbers.

But this is a classic example of people being blinded by a personality and by somebody who they are kind of blinkered about because they just look at their successes and not their failures.

You know, even when we interviewed Peter Kyle, he was talking about him in a way which was, you know, he said, yes, he's flawed, but he was also amazing at all of these, you know, strategy things, these relationships.

And you're like, yes, but they were all built on,

And allegedly, corruption here, they were all built on things which don't stand up.

He wasn't a great master of winning people over.

He was doing shady deals, allegedly, behind the scenes.

But I do think this is that classic example of people just being blinded by corruption.

the, you know, all the good stuff that they see and they just go, it doesn't matter that they might've done that in the past.

They'll, they'll do so much good.

Like there's another, I'm going to throw in another business example for you, which is Uber.

So, you know, Uber hired this brilliant engineer from, from Google.

He'd worked at Google for years and was one of the

the brains behind the algorithms, the search engine at Google, obviously the key to it.