Stephanie Gottlieb
speaker
95 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Stephanie Gottlieb’s voice in public audio — every appearance, attributed to the second.
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Appearances
Excuse My Grandma · Excuse My Grandma While We Talk Jewelry with Stephanie Gottlieb · 13 Mar 2025
podcast
Sure. So I started my business in 2013. It was my first job right out of – well, my first job right out of college was in the Diamond District. That was my intro. Oh, wow. to this world. And it was actually an internship that was meant to be just for the summer. I was applying to all of these glamorous jobs at magazines that I thought I wanted to have.
And after two months of working with diamonds every day and learning about this industry, I was totally hooked. And I ended up staying with that company for five years. So during that time, I kind of Took everything in, learned the ins and outs of the wholesale part of the diamond industry.
And then after that time, felt like there was just more opportunity to be in front of a customer that felt more familiar to me and to be designing for the woman that I really was. So I left in 2013 and started my business. And at that time, it was word of mouth, friends and friends of friends.
And this was all happening at the same time that Instagram became a platform that businesses were starting to use. And, you know, it became this portfolio of images of all the things I was working on and the fun projects I had completed. And slowly, slowly, that word of mouth disappeared. you know, turned into something much bigger. Where do you manufacture, Stephanie?
So we, I have kept a lot of my manufacturing on 47th Street since that really is my background. And because it's so high touch, I'm able to really communicate close and work closely with my jewelers there. Right. But a lot of our pieces are also made overseas, just nature of the beast. Right. Whether they're from Italy or from Italy and Thailand.
So we have a whole range of manufacturing partners that we work with. Yeah.
Well, what's interesting is that I've changed so much over 12 years. So things that I loved 12 years ago are not things that I love or wear now. And I think that my woman has evolved with me. So in the beginning and to this day, something that I was always known for was color. I was always very much into rainbow, almost obsessively into rainbow. And that was a huge part of
What I think drew people in initially was that I did it in such an over the top way, like truly head to toe. And over the years, that's become more muted and more color blocked and a little bit more elevated. But still, you know, speaking to that colorful lifestyle, I think is something that people resonate with.
And I saw this particularly during COVID when people were really down and having those moments and glimpses of happiness, whether it be big diamonds or colorful clothing and all of it in between. I think brought people joy, and it was something that we could build a community around.
And so now you'll see doses of rainbow in the collection, but it's done in a different way, a lot less in your face. But I think having those doses of color in your life is important, and I think it's something that resonates with our customer. I don't think jewelry trends change as quickly as ready-to-wear does, which is nice. And yes, thank goodness because you're investing in these pieces.
Fine jewelry is not really trend-driven so much as materials and... Color schemes and things that evolve over a lifetime. But what I think is most interesting is how quickly things swing back in jewelry.
So, you know, things that were very much in fashion when I started in this business, like the diamond by the yard chains that then kind of quieted and we didn't see any of them and then they came back. or diamond hoops that were all I sold in my first two, three years of business. And then we saw no diamond hoops and now they're coming back.
So it's nice that you can consider find jewelry a true investment because yes, it will have cycles and moments where it's more on trend than others, but it never really goes away. Right.
So, I mean, to be honest, Instagram is a great place to find that inspiration or Pinterest or, you know, the ready to wear brands do a great job of layering in jewelry so that you can really experience the lifestyle of the woman. And I think that's what I've really used the platform for is to show not just a pretty piece of jewelry, but how you can incorporate it into your daily life.
And so styling is a big part of that.
Yeah, and I think that's really the motto of our brand is that every day is an occasion to sparkle. So we're not about selling you a $200,000 piece that has to sit in your drawer because you have nowhere to go. I mean, look at how people dress for theater versus 20 years ago. Right. the occasions just aren't there to wear those huge, serious pieces.
So let's elevate the more playful everyday pieces and make them fun, make them special, investment worthy, but something that is very wearable.
I agree with that.
be of the moment trendy and then it will end up being timeless 50 years from now so from the beginning is still good well that's the thing when you're buying an engagement ring the center stone is really your your big investment so I've always been a fan of leaning into whatever it is in the moment that you're loving because the setting can change and I'm not suggesting you change it every year but
But every five, 10 years to give a ring new life, I'm all about that. And so from the beginning, my bridal has always been very playful, very much of the trend because it should be a reflection of where you are now. I don't think you necessarily have to think about where you'll be in 10, 20 years when you're picking your engagement ring. Think about that in terms of the stone.
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