Excuse My Grandma While We Talk Jewelry with Stephanie Gottlieb
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Who is Stephanie Gottlieb and what is her jewelry background?
Welcome back to another episode of Excuse My Grandma. It's Kim and my co-host, Grandma Gail. And this week, we are joined by a very special guest, Stephanie Gottlieb. If you aren't familiar, she's a New York City-based jewelry designer. She started her business in 2013. I want to hear all about that. And has a lot of Instagram followers as well. I was just showing Grandma some of her beautiful posts. And yeah, we're so excited to have her today. So thanks, Stephanie. Thank you for having me. I'm excited to be here.
I'm excited because I love everything she has.
Yes. We love talking jewelry. But first, let's get a little bit about you, where you're living, your relationship status, all that.
Sure. So I started my business in 2013. It was my first job right out of – well, my first job right out of college was in the Diamond District. That was my intro. Oh, wow. to this world. And it was actually an internship that was meant to be just for the summer. I was applying to all of these glamorous jobs at magazines that I thought I wanted to have. And after two months of working with diamonds every day and learning about this industry, I was totally hooked. And I ended up staying with that company for five years. So during that time, I kind of Took everything in, learned the ins and outs of the wholesale part of the diamond industry. And then after that time, felt like there was just more opportunity to be in front of a customer that felt more familiar to me and to be designing for the woman that I really was. So I left in 2013 and started my business. And at that time, it was word of mouth, friends and friends of friends.
And this was all happening at the same time that Instagram became a platform that businesses were starting to use. And, you know, it became this portfolio of images of all the things I was working on and the fun projects I had completed. And slowly, slowly, that word of mouth disappeared. you know, turned into something much bigger. Where do you manufacture, Stephanie? So we, I have kept a lot of my manufacturing on 47th Street since that really is my background. And because it's so high touch, I'm able to really communicate close and work closely with my jewelers there. Right. But a lot of our pieces are also made overseas, just nature of the beast. Right. Whether they're from Italy or from Italy and Thailand.
So we have a whole range of manufacturing partners that we work with. Yeah.
So it's been a while since you first started. How do you think jewelry trends have changed since then?
Well, what's interesting is that I've changed so much over 12 years. So things that I loved 12 years ago are not things that I love or wear now. And I think that my woman has evolved with me. So in the beginning and to this day, something that I was always known for was color. I was always very much into rainbow, almost obsessively into rainbow. And that was a huge part of What I think drew people in initially was that I did it in such an over the top way, like truly head to toe. And over the years, that's become more muted and more color blocked and a little bit more elevated. But still, you know, speaking to that colorful lifestyle, I think is something that people resonate with. And I saw this particularly during COVID when people were really down and having those moments and glimpses of happiness, whether it be big diamonds or colorful clothing and all of it in between. I think brought people joy, and it was something that we could build a community around.
And so now you'll see doses of rainbow in the collection, but it's done in a different way, a lot less in your face. But I think having those doses of color in your life is important, and I think it's something that resonates with our customer. I don't think jewelry trends change as quickly as ready-to-wear does, which is nice. And yes, thank goodness because you're investing in these pieces. Fine jewelry is not really trend-driven so much as materials and... Color schemes and things that evolve over a lifetime. But what I think is most interesting is how quickly things swing back in jewelry.
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