Stephen Dubner

In other words, the bigger incentive increases their appetite to persuade themselves that what they're about to do is a good idea. Among the research subjects who were offered just $3 to eat the insects, around a third decided to do it, even without access to a video.

In other words, the bigger incentive increases their appetite to persuade themselves that what they're about to do is a good idea. Among the research subjects who were offered just $3 to eat the insects, around a third decided to do it, even without access to a video.

Among the subjects who were offered $30, nearly 60% decided to eat the insects without video access, and more than 70% after watching the video about why eating insects is a good idea.

Among the subjects who were offered $30, nearly 60% decided to eat the insects without video access, and more than 70% after watching the video about why eating insects is a good idea.

Among the subjects who were offered $30, nearly 60% decided to eat the insects without video access, and more than 70% after watching the video about why eating insects is a good idea.

Now, how does this apply to Paul Rosin's mission of getting people to eat more insects?

Now, how does this apply to Paul Rosin's mission of getting people to eat more insects?

Now, how does this apply to Paul Rosin's mission of getting people to eat more insects?

In other words, as all researchers like to say always, further research is needed. But with the incentives unclear, where does that leave you if your mission is to get people to eat more insects?

In other words, as all researchers like to say always, further research is needed. But with the incentives unclear, where does that leave you if your mission is to get people to eat more insects?

In other words, as all researchers like to say always, further research is needed. But with the incentives unclear, where does that leave you if your mission is to get people to eat more insects?

Razin has seen several examples of the mere exposure effect.

Razin has seen several examples of the mere exposure effect.

Razin has seen several examples of the mere exposure effect.

Coming up after the break, will one of the world's biggest food companies make that leap?

Coming up after the break, will one of the world's biggest food companies make that leap?

Coming up after the break, will one of the world's biggest food companies make that leap?

I'm Stephen Dubner. This is Freakonomics Radio. We'll be right back. I got to wondering, what would it take to persuade a big food manufacturer to get into the business of edible insects?

I'm Stephen Dubner. This is Freakonomics Radio. We'll be right back. I got to wondering, what would it take to persuade a big food manufacturer to get into the business of edible insects?

I'm Stephen Dubner. This is Freakonomics Radio. We'll be right back. I got to wondering, what would it take to persuade a big food manufacturer to get into the business of edible insects?