Stephen Dubner

All of this may or may not make the transition to insects more palatable for a company like Kraft Heinz.

And of course, not all consumers think alike.

And of course, not all consumers think alike.

And of course, not all consumers think alike.

For instance?

For instance?

For instance?

So we probably shouldn't expect Heinz to be slipping any insects in their ketchup, at least knowingly.

So we probably shouldn't expect Heinz to be slipping any insects in their ketchup, at least knowingly.

So we probably shouldn't expect Heinz to be slipping any insects in their ketchup, at least knowingly.

Does Kimmons really think insects are viable, even for a big mainstream company like Kraft Heinz? We asked her to rate the probability, with 1 being definitely and 10 being no way.

Does Kimmons really think insects are viable, even for a big mainstream company like Kraft Heinz? We asked her to rate the probability, with 1 being definitely and 10 being no way.

Does Kimmons really think insects are viable, even for a big mainstream company like Kraft Heinz? We asked her to rate the probability, with 1 being definitely and 10 being no way.

And, of course, there is this classic move.

And, of course, there is this classic move.

And, of course, there is this classic move.

It's also worth keeping in mind how tastes change over time.

It's also worth keeping in mind how tastes change over time.

It's also worth keeping in mind how tastes change over time.

So what we find repugnant in one era may be standard in another. This concept holds not just for what we eat, but what we believe, how we behave. Slavery, for instance, was for centuries treated like a standard business practice. On the other hand, consider life insurance.