Steve Baxter
speaker
1,374 appearances
1 recordings
1 series
first heard Aug 2026
last heard 2 Aug
Steve Baxter’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.
Appearances
I like really cheap and inexpensive things, not because I'm a tired ass, to be quite honest, but because if it's cheap, you can give it to a corporal to use.
If it's expensive, you give it to a colonel to use.
And that corporal is more likely to pull his screwdriver out and fix it if it's broken or if it's not working right, to modify it.
So the innovation cycles you get through commodity war goods will speed up development innovation a lot.
And there's lots of new modern business techniques.
So the biggest change in war is that the new modern internet marketing techniques have actually come into equipment procurement.
So there's an amazing book, it's about 23 years old, called The Clue Train Manifesto.
The Clue Train Manifesto.
Yeah, the clue trains leaving the station get on board.
It was in the late 90s.
It was essentially when organizations were resisting getting on the internet because their customers might say bad things about them.
And the whole part of the thesis of the book is, well-
They'll say bad things about you whether you're on the marketplace with them or not.
So the internet's a marketplace of ideas.
If you're not there, they're still talking about you.
You just have no ability to absorb that feedback.
So get on the clue train, essentially.
But then it goes into the whole modern mechanisms around gamification and rewards and that sort of stuff at the same time.
And so in one example, the Ukrainian Ministry of Defense, they have an innovation.
They're at war with Russia at the moment.
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