Steve Baxter
speaker
1,374 appearances
1 recordings
1 series
first heard Aug 2026
last heard 2 Aug
Steve Baxter’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.
Appearances
He identified the people he needed to attack, to convince, to control in order to get these contracts through, if you know what I mean, in a very, very confident way.
So with Sean, we had one example there where we were dealing, it's a very boring story, we were dealing with an Air Force unit that operates their bombing ranges.
And so it was his way into ingratiating, his way in there.
He investigated who the guy went to school with and he worked out he had someone in his background who was common, if you know what I mean.
Absolutely exploited this absolute tenuous link.
Sort of somewhat profile.
But in a good way.
But no one takes it badly.
Everyone expects there's a bit of bravado.
There's a little bit of bullshit at the front.
Yeah, yeah.
So whereas in Australia, we call the bullshit out, whereas in the US, they tend to celebrate the bullshit.
We're a US market entry organization.
Our job is that.
So when I started this, I thought it would be like a playbook.
It's like a 3D Tetra sport.
The way you get in there, if you follow the path, you'll get there, but it's very bloody complicated.
But it's just, we invest in people we think are the best in their field in the world.
Yeah, yeah.
But for me, the bottom 60% of businesses are identical.
Showing 1161–1180 of 1,374 · page 59 of 69
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