Steve Hartert

And so we've been able to identify kind of where this division is between what we would consider, say –

Kind of as a light user, it's a casual user.

Maybe it's somebody that's a very small business or they just have very light needs to where somebody is actually using it to drive their business, whether it's e-commerce or they're using it to take orders online or they're using it for taking reservations or something like that.

And then we've been able to identify where that division actually happens.

And then, so from that point, we've been able to kind of put in those pricing tiers as a result of that.

So for example, our free plan, you're allowed up to five forms and you get a hundred submissions a month per form.

So, you know, if somebody is a, again, that's a fairly light kind of a user that doesn't have, you know, a lot of, maybe it's a small school, maybe it's a small nonprofit, something like that.

You know, you just don't have a lot of demand, but it works for you.

But then again, as your business grows or as your organization grows and

then you can just move up the plan ladder if that's what you need to do.

You get 100 per form.

Well, yeah, in total.

But I mean, you get 100 per form.

So if that form hits its 100, then it's basically that form kind of caps out for that month for you.

Oh, yeah, absolutely.

Yeah, because once they hit that, they'll log in and they'll get just a display pops up.

They're logged into our system.

Then they'll get a display that says, hey, you've reached your maximum number of submissions for the month.

To continue, you need to upgrade to what would be our bronze plan.

And then at that point, if they say yes, they can do it.