Steve Hartert

Otherwise, they can say, well, you know what, I'll just go ahead and I'll start deleting out some of those older submissions from earlier.

of the month or I'll export out a bunch of things or something.

So it depends on how the user wants to do it.

But we find that most people, once they get to that point, they realize this has become a valuable tool for their business and the path for them to upgrade.

They look at it and think this is a key component so they don't have a problem wanting to do an upgrade at that

We really just, we, I mean, what we do is we look at where that number is.

We look at our numbers on a daily basis, sometimes, you know, several times a day, but we look at them on a daily basis and then we aggregate them across different geographies versus the timeframe.

So we might look at, you know, again, what's going on on Australia on a monthly basis versus what's going on in Canada on a monthly basis, those kinds of things.

But we find it's fairly, it's fairly consistent for us.

You know, sometimes it depends on what the industry is somebody's using.

So,

For example, during the last couple of years with COVID, healthcare use exploded, right?

I mean, they needed it and desperately needed it because they suddenly had to go to no contact types of environments and things like that.

But what we did for them is we said, okay, look, if you're a verified healthcare provider, whether you're a doctor or a health clinic or a hospital, whatever, we gave it to you for free.

We gave you one of our silver plans for free for

for a year.

So you could just get in there and do what you had to do to help people.

So those kinds of things we look at, but then we also look at that and go, well, how are people consuming the product?

And that's really what it comes back down to.

And so we always look at it, but we found that the thresholds where people need to move have remained consistent because we find that those seem to be pretty good barometers of how we want to move things along.