Steve Hartert

Well, I think everybody wants to get it higher than they can.

I mean, a good 5% is about the industry average, it seems like.

And I'm talking about all SaaS products, not just in the form world.

But a 5% conversion rate seems to be pretty solid for people.

And it varies.

Some people can be even smaller because they could be down to one quarter.

But what they're trying to do is get as many people under the pipe.

So they're doing it on a volume basis.

But about a 5% conversion rate.

I think it's about the industry average.

We look at that to see how do we stack up against that industry.

And again, it varies.

Some months are better than others and some months, but everybody seems to kind of bubble along that certain 5% threshold.

No, not necessarily.

I mean, we would look at it and go, is this thing that, is it just a certain industry?

Is it some other kind of economic condition?

Is it, you know, what would be causing that?

But the point is, we don't want to sit there and keep kind of adjusting that threshold because then it becomes confusing to our customers because they'll say, wait a second, last month it was this, this month it's that.

And now you've got people all over the place on different kinds of tiers.

And that just leads to a lot of confusion for people.