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Steve Hartert

๐Ÿ‘ค Speaker
368 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

As far as what do you mean growth?

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

We were probably around...

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I want to say we're probably, I think we had just done about 3 million users.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Um, actually we're growing faster than that.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I mean, our numbers can continue to climb.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I mean, and again, the COVID world has really kind of turned the entire business industry on its, on its, you know, upside down.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Um, a lot of people came to us during the last two years because they just, they needed something and, um, they needed a product that could actually help them collect information without having to be face to face with people like, you know,

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

kind of the olden days were.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

So what they ended up doing was they just kind of went into almost like panic mode.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And they said, hey, I need a free registration form.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I need a patient intake form, things like that.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And that's where SEO came into the mix.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And then

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

help drive the traffic to us and then convert those people to users and then eventually into paid users.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

We started it off at around... I think it was...

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

$19 a month at one point.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I mean, we have sales during the course of the year too.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

We'll have like a big end of year sale where we discount it.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

We also have a discount for nonprofits and education users, those types of things.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

But it's really come down to, as we look at what the competition's doing, we look at what our costs are, right?