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Steve Hartert

๐Ÿ‘ค Speaker
368 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Because I mean, obviously you can't have a price from five years ago and have it be consistent today just because our cost of business goes up as well as everybody else's goes up.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

But there's a lot of things that we do.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

We don't want to be the cheapest on the block, but we also know we don't need to be the most expensive.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

We try to look at what we can offer a fair value to our customers and what we think is fair.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And we have not had really complaints from customers if a price goes up, because what we do also is when people are on a previous plan, they grandfather in at that plan or grandfather in at that price.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

So they're not

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

our existing customer base does not really get impacted by price increases.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

It's only going to be new incoming types of customers.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Well, I mean, some of the, some of the ones that we always run into, you've got your form stacks and your type forms.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Those are,

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Cognito forms and there's Wufoo come in the mix every so often.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

But we also run into people that use Google forms and Microsoft forms.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Even though those two are free products, what we have found, people look at those and they, particularly like Google forms and Microsoft forms, they say they're fairly limited in what they can do and they need something more sophisticated.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And so they turn to us looking for assistance.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Probably the first one.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

Yeah, I mean, that's really kind of been our mantra since day one.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

That's our CEO's whole methodology to it.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

And it's worked great for us.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

I mean, some companies, it doesn't work for them.

SaaS Interviews with CEOs, Startups, Founders
PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped

But for us, it has been absolutely perfect.