Steve Martocci

So for me, I think it really just starts is what's the experience that I want. And then I think once you've kind of nailed that, you start thinking about what's the experience for others and the other kind of, you know, different segments of a market.

So for me, I think it really just starts is what's the experience that I want. And then I think once you've kind of nailed that, you start thinking about what's the experience for others and the other kind of, you know, different segments of a market.

So for me, I think it really just starts is what's the experience that I want. And then I think once you've kind of nailed that, you start thinking about what's the experience for others and the other kind of, you know, different segments of a market.

Yeah. And look, I think in all the business, if you go all the way back to GroupMe, right, GroupMe was made in 24 hours at a hackathon to go to a concert with our friends. And it was just something we needed, you know?

Yeah. And look, I think in all the business, if you go all the way back to GroupMe, right, GroupMe was made in 24 hours at a hackathon to go to a concert with our friends. And it was just something we needed, you know?

Yeah. And look, I think in all the business, if you go all the way back to GroupMe, right, GroupMe was made in 24 hours at a hackathon to go to a concert with our friends. And it was just something we needed, you know?

And then, you know, the same weekend I was using it for the concert, my co-founder was using it for his family, kind of like who was having a baby, you know, delivered and keeping them updated. This was before group text messaging existed. So I think that like the real thing is to start with our core message. Problem.

And then, you know, the same weekend I was using it for the concert, my co-founder was using it for his family, kind of like who was having a baby, you know, delivered and keeping them updated. This was before group text messaging existed. So I think that like the real thing is to start with our core message. Problem.

And then, you know, the same weekend I was using it for the concert, my co-founder was using it for his family, kind of like who was having a baby, you know, delivered and keeping them updated. This was before group text messaging existed. So I think that like the real thing is to start with our core message. Problem.

Start with the thing that Nick and I need and then really just kind of like start seeing where it falls apart. Right. You give it to a give it to your mom and she doesn't understand what the word stack is. And you're like, oh, OK, well, maybe we have to tailor that down. Or, you know, you kind of say, I just want to get biohackers right now.

Start with the thing that Nick and I need and then really just kind of like start seeing where it falls apart. Right. You give it to a give it to your mom and she doesn't understand what the word stack is. And you're like, oh, OK, well, maybe we have to tailor that down. Or, you know, you kind of say, I just want to get biohackers right now.

Start with the thing that Nick and I need and then really just kind of like start seeing where it falls apart. Right. You give it to a give it to your mom and she doesn't understand what the word stack is. And you're like, oh, OK, well, maybe we have to tailor that down. Or, you know, you kind of say, I just want to get biohackers right now.

or I'm just going to focus the initial release on this core market. And then think about them educating the world about these things like terminology and stuff as you go. So, you know, in every company, it's been a bit different. In Splice's example, I wasn't really the first customer because I am not the kind of hardcore musician.

or I'm just going to focus the initial release on this core market. And then think about them educating the world about these things like terminology and stuff as you go. So, you know, in every company, it's been a bit different. In Splice's example, I wasn't really the first customer because I am not the kind of hardcore musician.

or I'm just going to focus the initial release on this core market. And then think about them educating the world about these things like terminology and stuff as you go. So, you know, in every company, it's been a bit different. In Splice's example, I wasn't really the first customer because I am not the kind of hardcore musician.

And that was, I had to do a two-hour research session with, you know, a music producer to understand their workflow to validate a hypothesis I had. So, you know, it's a little different every time. But you go with your gut at first and you kind of, you know, even if it's not pretty, it's got to be functional. And then, and then you can kind of, you know, spice it up and adapt from there.

And that was, I had to do a two-hour research session with, you know, a music producer to understand their workflow to validate a hypothesis I had. So, you know, it's a little different every time. But you go with your gut at first and you kind of, you know, even if it's not pretty, it's got to be functional. And then, and then you can kind of, you know, spice it up and adapt from there.

And that was, I had to do a two-hour research session with, you know, a music producer to understand their workflow to validate a hypothesis I had. So, you know, it's a little different every time. But you go with your gut at first and you kind of, you know, even if it's not pretty, it's got to be functional. And then, and then you can kind of, you know, spice it up and adapt from there.

Look, I think one of the principles for me that's really important is I like to build tools that are extremely powerful yet extremely easy. Right. Like there's like there's something that you can do, especially when you're not just trying to recreate something that exists. You're not just trying to make something 10 percent better that existed before you're trying to create a whole new category.

Look, I think one of the principles for me that's really important is I like to build tools that are extremely powerful yet extremely easy. Right. Like there's like there's something that you can do, especially when you're not just trying to recreate something that exists. You're not just trying to make something 10 percent better that existed before you're trying to create a whole new category.