Steve Martocci

Look, I think one of the principles for me that's really important is I like to build tools that are extremely powerful yet extremely easy. Right. Like there's like there's something that you can do, especially when you're not just trying to recreate something that exists. You're not just trying to make something 10 percent better that existed before you're trying to create a whole new category.

And so, you know, that gives you the kind of opportunity to, you know, kind of build these elegant user experiences that can progressively reveal themselves to the newbie. But then when the, when the hardcore user wants to click in and see, oh, you do that, you do that. Oh, okay. You're there. And then, you know, there's kind of this, this secret sauce, I would say of, of, of towing that line.

And so, you know, that gives you the kind of opportunity to, you know, kind of build these elegant user experiences that can progressively reveal themselves to the newbie. But then when the, when the hardcore user wants to click in and see, oh, you do that, you do that. Oh, okay. You're there. And then, you know, there's kind of this, this secret sauce, I would say of, of, of towing that line.

And so, you know, that gives you the kind of opportunity to, you know, kind of build these elegant user experiences that can progressively reveal themselves to the newbie. But then when the, when the hardcore user wants to click in and see, oh, you do that, you do that. Oh, okay. You're there. And then, you know, there's kind of this, this secret sauce, I would say of, of, of towing that line.

And, and look, I get a lot of sometimes for people being like, well, what's your target market? Like, why are you just focused on, on this group? And I'm like, cause I actually believe I can build stuff that appeals to the entire sector. And that has happened with Splice particularly, you know, we're such a tool for the brand new music creator and half a top 40 music. And that's hard.

And, and look, I get a lot of sometimes for people being like, well, what's your target market? Like, why are you just focused on, on this group? And I'm like, cause I actually believe I can build stuff that appeals to the entire sector. And that has happened with Splice particularly, you know, we're such a tool for the brand new music creator and half a top 40 music. And that's hard.

And, and look, I get a lot of sometimes for people being like, well, what's your target market? Like, why are you just focused on, on this group? And I'm like, cause I actually believe I can build stuff that appeals to the entire sector. And that has happened with Splice particularly, you know, we're such a tool for the brand new music creator and half a top 40 music. And that's hard.

Yeah, look, I think that it's a great question, right? And you see that with, so for Splice, and I actually think for Sepco in a lot of ways, if you appeal to the pros, if you appeal to the most respected people in the industry, you start to realize that the newbies and the people getting used to the space, they want to learn from their heroes, particularly in music.

Yeah, look, I think that it's a great question, right? And you see that with, so for Splice, and I actually think for Sepco in a lot of ways, if you appeal to the pros, if you appeal to the most respected people in the industry, you start to realize that the newbies and the people getting used to the space, they want to learn from their heroes, particularly in music.

Yeah, look, I think that it's a great question, right? And you see that with, so for Splice, and I actually think for Sepco in a lot of ways, if you appeal to the pros, if you appeal to the most respected people in the industry, you start to realize that the newbies and the people getting used to the space, they want to learn from their heroes, particularly in music.

And they're kind of willing to jump over hoops to be like, I want to be like that person. right? It's kind of where like, you know, yes, a lot of people have garage band installed and mess around garage band, but there's, you'll actually see people jumping ahead to tools like logic and Ableton and, and these more complicated systems because they want to learn what their heroes do.

And they're kind of willing to jump over hoops to be like, I want to be like that person. right? It's kind of where like, you know, yes, a lot of people have garage band installed and mess around garage band, but there's, you'll actually see people jumping ahead to tools like logic and Ableton and, and these more complicated systems because they want to learn what their heroes do.

And they're kind of willing to jump over hoops to be like, I want to be like that person. right? It's kind of where like, you know, yes, a lot of people have garage band installed and mess around garage band, but there's, you'll actually see people jumping ahead to tools like logic and Ableton and, and these more complicated systems because they want to learn what their heroes do.

So if you kind of give a way to speak to them and let them do some of the marketing and messaging and you realize like, Oh, wait a second. I have the same sounds that, you know, that producer is using to make top 40 songs. Like, Okay. And, and you kind of inspire them so that even if there is some, some learning to do along the way, they realize it's the right learning to do.

So if you kind of give a way to speak to them and let them do some of the marketing and messaging and you realize like, Oh, wait a second. I have the same sounds that, you know, that producer is using to make top 40 songs. Like, Okay. And, and you kind of inspire them so that even if there is some, some learning to do along the way, they realize it's the right learning to do.

So if you kind of give a way to speak to them and let them do some of the marketing and messaging and you realize like, Oh, wait a second. I have the same sounds that, you know, that producer is using to make top 40 songs. Like, Okay. And, and you kind of inspire them so that even if there is some, some learning to do along the way, they realize it's the right learning to do.

It's the learning that like the absolute best in this industry can also go down this path and it's not going to be a waste of their time.

It's the learning that like the absolute best in this industry can also go down this path and it's not going to be a waste of their time.

It's the learning that like the absolute best in this industry can also go down this path and it's not going to be a waste of their time.

Yeah. You know, we used to say our biggest, we had two things that were our biggest competition, but, but once we had you, our biggest competition in, in, in supplies is people giving up on themselves. Yeah. So you just didn't want to let someone get frustrated with the process and you never want to have someone get stuck along the way.