Steve Perez

speaker

722 appearances 1 recordings 1 series first heard Mar 2026 last heard 30 Mar

Steve Perez’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

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James Reed: all about business · 72. How to build a successful brand in a competitive market | Steve Perez · 30 Mar 2026 podcast

And they were our biggest supplier.

And they still, 25 years, still bottle for us today.

And they're probably our biggest supplier.

And I went to Peter Ward, who's another family business, Chris's father,

I said, look, I haven't got the cash yet to pay you terms, but please, if you could... I know I've only got a five grand credit limit, but my business is going really well.

Please come to my office.

See...

See what we're doing.

If you want to see my bank statements, if you want to see my cash book, anything you want to do, you can see.

We're making fantastic margins.

We're making a huge amount of profit, but we weren't making any cash.

So I went to all my suppliers, my glass suppliers, and to my surprise, they all said, well, nobody's ever said this to us before.

And you know what?

In 25 years in business, since nobody's ever come to me and said, you know, we certainly put people on stop and give them credit limits, but nobody's come and said, I'll show you my books, come and have a look, send your FD along.

Yeah, and you know what gets me these days?

Maybe it wasn't around when I first started.

Business these days, everybody talks about seed enterprise, SEIS, where you give a chunk of your business away to VCTs.

And I would say you've got to hang on to your business.

Find other ways.

That should be the last resort.

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