Steve Perez

speaker

722 appearances 1 recordings 1 series first heard Mar 2026 last heard 30 Mar

Steve Perez’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

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James Reed: all about business · 72. How to build a successful brand in a competitive market | Steve Perez · 30 Mar 2026 podcast

Yeah, Coors had it.

I think Bass had it and then Coors bought Alcopops.

But Bass Brewers, I think the Americans just didn't like Alka Pops.

They thought they were probably too girly or something.

And eventually decided they were going to take it off the market.

And it went off the market.

Right.

And I met up with Bass or with Coors as it was.

And I said, look, you've got this brand.

brand hooch you're not doing anything with it would you let me license it and so so so so so we we came up with a very very simple licensing licensing agreement uh and um and for about 10 years we we were very successful uh uh with hooch

And Keith Lemon launched it for us.

We have Keith Lemon, we have Lemon Hooch and all that.

And then, to my surprise, three years ago, Hooch, the owners of Hooch, which was Coors, offered to sell it to me.

And...

I was absolutely delighted.

It was the first acquisition I've made because they'd always said that they wouldn't sell it.

It was too big a brand for them.

And I bought it and we brought it into our stable.

So we've really sort of cornered the, let's say, the Alcopox.

Well, we don't like to call it Alcopox.

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