Steve Perez

speaker

722 appearances 1 recordings 1 series first heard Mar 2026 last heard 30 Mar

Steve Perez’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

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James Reed: all about business · 72. How to build a successful brand in a competitive market | Steve Perez · 30 Mar 2026 podcast

So I wanted somebody's name.

Yeah, I don't think Tony called Perez would have worked anyway.

Might have done, that's it.

So I wanted to find another.

There was actually another brand which I saw called Clayton, which was actually found, which is actually a soft drinks company in Chesterfield.

But they'd already got trademarks in Australia.

So I found Franklin's.

And then we developed.

And what I wanted to do, I wanted to develop something special, something special really for the on-premise.

Because the problem is what happens with brands is developing very premium brands.

And I don't necessarily want to decry my competitors, such as Fevertree.

Because I understand the commercial pressures that they're under.

You create a really successful brand, as they did with Fevertree.

And once again, and they went into all the premium venues and hotels, but gradually they went out in supermarkets.

And I think once you start to get in the supermarket, you become less special and also kind of devalued.

It's like, say, champagne.

Lots of sommeliers look rather sniffy if you order a bottle of Moet Chandon because you can buy it in every supermarket.

And it's probably better.

There are better champagnes than the Moet Chandon.

And I also believe that if you're going out for dinner or a cocktail, you want an experience and you want to experience something you can't experience at home.

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