Steve Perez
speaker
722 appearances
1 recordings
1 series
first heard Mar 2026
last heard 30 Mar
Steve Perez’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.
Appearances
And the second generation hopefully will build it.
It's hard to build a business in one generation.
Because you spend a lot of years, as I said earlier, you have 10 years learning and going bust and starting again.
And the thing is about a private, independent family business, you invest in the long term.
You don't just invest like a PLC investor.
We've got to make more profits this year to please the shareholders, otherwise I'll get fired.
Whereas a private business, we invest back into the business and continue to do so.
And we also think differently about employees because I think as a family business, what we do is people often think you're less secure in a family business.
But I've had ups and downs in my business and we hang on to the people.
We don't say, oh, if we make some cuts and save some money, then that's going to help our share price.
You say, well, these are good people.
Let's hang on to them because they'll help us find a way out of this.
And then if you've got your family involved in that business,
Yeah, they're also looking about, well, what's going to happen in 10 years' time?
You know, it takes a long time to build.
Even brands, you know, VK's been around 25 years, and it's really important to let family businesses flourish in that way.
Is it clogs to...
Yeah, clogs.
You said a different one.
Back to coolie again is the Chinese version.
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