Steve Perez

speaker

722 appearances 1 recordings 1 series first heard Mar 2026 last heard 30 Mar

Steve Perez’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

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James Reed: all about business · 72. How to build a successful brand in a competitive market | Steve Perez · 30 Mar 2026 podcast

And he gave me this huge order, which I could barely afford.

And we started to supply this company, Midsomer Leisure, which became European Leisure.

And we were supplying premium bottled beers.

And this was quite a successful business.

We turned over about 10 million for about 10 years.

But then what happened, you know, it was a change of government policy.

So, 95, 96.

So, the first business started in 86.

Right.

By 95, 96, a lot of brewers had cottoned on to the imported beers and started to import the beers directly themselves.

Right.

Not only that was, at that time, there was a, if you remember the whole cross-border shopping thing where guys were going over to the continent with white vans, not paying duty.

Right.

There was another recession and in 95, basically 96, my business went bust.

And I was like, because we got some bad debts and yeah, I was fairly highly geared and, you know,

Yeah, I was financing it.

I was doing stuff like invoice factoring, invoice discounting to raise funds.

And we took a few bad debts.

We didn't have a lot of cash.

Yeah, it put me under.

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