Steve Perez

speaker

722 appearances 1 recordings 1 series first heard Mar 2026 last heard 30 Mar

Steve Perez’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

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James Reed: all about business · 72. How to build a successful brand in a competitive market | Steve Perez · 30 Mar 2026 podcast

What happened at that time with Alkapops?

Alkapops became very, very popular.

We're talking mid-90s.

Mid-90s, yeah.

So, yeah, 96, 97, 98, became very popular.

And then the government got involved and brought in quite a bit of legislation to stop them, the way they advertise these things.

And a lot of the brewers and big companies got out of Al Capops, as they were called.

And there was quite a lot of stock on the market, cheap stock, which I bought the stock and I could sell it to a lot of my customers, but from the previous business, because I'd built up, you know, it's very important, you know, you build up, despite the fact that the first business had gone bust, I'd built up.

some great customers who became good friends and they were happy to support me in my new venture.

And they were buying these Alcapops, sometimes short-dated.

And the only rule I had then was, please pay me really quickly because I...

Yeah, probably a few.

Well, to start with, I'm also a farmer.

I got a smallholding.

And just by the skin of my teeth, managed to hang on to the farm.

Basically because I had so much money on it, the bank weren't interested.

But I got my farm and I got some veg and I got some chickens.

I thought, well, you know what?

I can live on the farm.

I can grow my own vegetables.

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