Steve Petersheim

We started to give practices right around February of 2020, and right when we were ready to start making appointments and really go on a seed round, COVID hit, and that shut everything down.

So we were trying to figure, you know, when we were...

Neither one of us is engineers.

So we're non-tech founders, right?

So we have to contract out all the development.

And so we were trying to figure out how to get some money.

So we came up with an idea.

We called it a pioneer plan.

And so we hit our networks, our personal networks, and we offered everybody a deal.

We said, look, if you are willing to pay for a year in advance, and we didn't even have the software built at this point in time.

So if you're willing to pay for a year in advance- Which was how much?

Well, it would depend on the size of the company, right?

So for Demi Learning, for example, that would be, what would that have been?

50 employees times eight times 12.

So that's 4,800 bucks for a company that size.

Some of the companies we know, some of the people we were reaching out to, there are 100, 150 companies.

So anywhere between $2,500 to $10,000 was the offer.

Anyway, if they would pay for a year in advance, we'd bring them in, we'd call them a pioneer, and then we'd give them a discount on any future purchases with us.

Oh, Demi Lurie.

So it would have been, I mean, I don't have the number right in front of me, but it was somewhere in the neighborhood of $5,000.