Steve (Stephen) Ketchum

speaker

528 appearances 1 recordings 1 series first heard Jul 2026 last heard 15 Jul

Steve (Stephen) Ketchum’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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The paradigm shifted.

I think in the 90s, if you hung out your shingle,

the money would come.

And now there are so many competitors in, not just in the credit business, but asset management broadly, that it is not an option.

You must have a robust marketing team and marketing machine.

And yes, I've seen asset managers who scale with okay returns, not bad returns, not exceptional returns, but okay returns.

We'd actually like to get both sides right.

What gets us most excited, and part of it is because I'm competitive, the partners and people that help me deploy capital are competitive.

We get up in the morning because we want to be top decile managers.

But we've also built a great marketing team because at the end of the day, investors are much more demanding today than they were 30 years ago.

responsiveness.

They want information.

They want dialogue.

They want to know what's going on.

And the face to the investor universe for us is our marketing and IR team.

You hit the nail on the head.

There is a differentiation.

And I'll come back to your question, but I do want to touch on something.

I was meeting with an investor a few weeks ago.

It was an RFP.

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