Steven Benson

The majority of ours are free is the trick.

So that's why, like I was saying, most marketing things don't pencil out from my perspective.

I mean, you can...

if you were a venture funded business, then you generally feel pretty good about spending up to the lifetime value or up to one year's value of the customer to acquire a customer.

Well, I wouldn't.

I am, yes.

Usually it's one to three.

Well, I think when people are growing really quickly, I mean, I, I hear people throw around crazy numbers all the time and it's not the way I think about it, but, um, I think if you, if people get themselves in situations where I think the, the, the growth is more important than the, than the unit economics and growth is more important than a lot of the, yeah.

And if you think about it, if,

If someone dumps an almost infinite amount of money in your head and says, the thing that I really care about is growth, probably you're going to think of a way to get the growth, even if it doesn't make a ton of sense.

Um, yeah, debt, but that, I mean, sorry.

Yeah.

So we, well, we didn't do that.

That wasn't convertible notes.

That was a traditional loan.

Right.

Well, they, they're, uh, they're actually a really cool, anyone that has a SaaS business, they're a really cool way of, uh, of, of,

getting dead on your books and when you're too small of a company for a bank to really want to play and what is so tell us about that real quick that sounds valuable sure uh so to get to give the quick lighter capital pitch um they they basically are a fund and and my understanding is they've been growing pretty quickly they really focus on making loans to sass companies and they're

To give a SaaS business that's got a recurring revenue of whatever they're looking for, the loans are pretty safe to give a SaaS business of a certain size.

They can see the money coming in on a monthly basis.