Steven Holloway

Pretty much majority of them.

It is.

And that's exactly why we wanted to do it.

It's opening up a new demographic.

It didn't cannibalize our existing audience.

It didn't go after the audio only people.

If you want to watch it on YouTube, you'll still watch it on YouTube.

But there's another opportunity with a bit of, yeah, with a bit of gravitas behind it, which is on TVNZ+.

But it's essentially the same product.

I'm smirking to myself because there's like, you know, you guys know that I watch the six o'clock news.

So, but like seeing the ad during the six o'clock news, it's like, whoo.

okay even for me it's like oh these guys check us out like it does it does even yeah it does have that feel to it for sure baby martin come have a look at that i know i was like yeah he'll get sick of that sick of watching his dad so does it feel cool oh yeah it's great what's it done for your profile

It's like, oh.

I'm thinking about it too.

Because, I mean, I flew up from Wellington this morning and I bumped into Gemma McCall at the airport in Wellington.

And she was with a friend of hers.

And the friend was like, oh, I listened to you while I walked.

Is it the Camino track in Spain?

She's like, I listened to you guys nonstop the whole time.

And I'm like, oh, man, that's really not like – I still get the that's really nice –