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Steven Morell

๐Ÿ‘ค Speaker
167 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

We are looking into outbound for the first time.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

We are also developing the product further.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Next step is, I'm not sure it's totally official, but it's going to be official like next week.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

We are going into personalization.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Let me give you a quick example.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Take a power driller.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

If you have a power driller, it's a different tool for a carpenter than it is for a car mechanic than it is for an electrician.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

yet it has the same description why they're doing different things with it.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Uh, so if you can tell from the path that you, from the user journey, this is a carpenter, or this is a, somebody who is into car parts that give them a different description of the tool.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Um, so it's close to one, one personalization.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

And, um, this is where we are heading with the product.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Um,

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

This naturally has a bigger market.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

So we are looking into Outbound as a new acquisition channel.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Not really, no.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

I like the school guys.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Lately, it's slab and documenting everything that we do and having a discussion.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Slab, S-L-A-B.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Plenty.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

It's about the journey.