Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Steven Morell

๐Ÿ‘ค Speaker
167 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Why?

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Because the software is, you have to learn it.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

You have to put in two weeks to learn how to use it.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

We had in the darkest days, and those were really dark days, we had like 90%.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Annual churn.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Now we are monthly churn.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Oh, wow.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Okay.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

We were loading in customers, onboarding customers, and we were losing them at the same time on the other end.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

It took us almost three years to figure out how to stop that bleeding.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

In the last year, we cut the bleeding down to zero, and now we have net dollar expansion.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Well, hold on.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

In total numbers, it's zero.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

So we hardly lose any customers and we have in growth numbers, we have a one to two relation ratio of growth.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

So for every hundred bucks that come in with new customers, we grow existing customers by 200 bucks.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Does that make sense?

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

I would have to look that up.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

It was a long, very, very dark way.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

And, uh, yeah, but we made it through.

SaaS Interviews with CEOs, Startups, Founders
They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads

Well, we are playing around with new ways.