Steven Pope

And, you know, he was all over the place for six months on LinkedIn.

And all of a sudden he found the topic that resonated and he went all in and then boom, it made his entire genre of what he does.

And we were the first on the market at My Amazon Guy to really go in depth about CTR being the fastest way to grow sales on Amazon.

And you can find all kinds of CTR videos on my channel, so I don't really need to repeat that message.

But the point is the same, that...

When you create content and when you create really good training, everybody and their dogs is going to copy, duplicate, and mimic it.

Now, some of them are cheap versions and knockoffs that can't execute at the same level, but other people can execute at my level.

That's just part of the game, which means I have to constantly reinvent, come up with new ideas and attract more talent and still level up.

Now, the selling Amazon pool is actually shrinking in 2026.

So it's harder than ever, which means a lot of these other agencies that had profit margins that were sub 10, 15 percent, they're hurting right now.

My profit margin, which was historically 43%, it's closer to 30 right now.

So...

And they started trashing their employees.

They broke the affiliate program.

Helium 10 used to pay me $6,000 a month.

Now they pay me nothing.

And then they just did this to me, right?

Like, I will never forgive Helium 10 for breaking that partnership for all the things that we did for them.

They really, really stiffed us.

They stiffed all the affiliates.