Steven Pope

So

It's 2025, but still very, very relevant information.

I would absolutely go and check a lot of these out and even on our website as well.

If you are interested, we do have actually entire section dedicated to free Amazon tools, one of them being specifically our new seller launch deck.

So this is something I would go and download if you actually are looking at launching products this year.

Now, the second one, they say generate reviews early.

Customer reviews can help build trust, boost sales, enroll new products in Amazon Vine to get high quality trust reviews for your products even before launch so customers can make informed purchasing decisions from day one.

i am a bit of a vine hater to say the least you do need reviews but the difference between having three reviews and 30 reviews very very early on when you are first launching is negligible it realistically just is i have worked with clients that do not even have a hundred reviews on their product and yet they're getting over a hundred thousand dollars in sales per month

conversion rate is negligible under about 100 reviews or three digit reviews what matters more is your actual review rating and that is where vine in my opinion fails because the average vine review is about 4.1 to 4.2 stars whereas the average amazon customer review is going to be on about 4.5 to 4.7 so uh weird hiccup there but big thing i do think reviews are important i just think the early part of this is not so important at the end of the day

Now, third one, optimizing your existing listings.

Okay, we do agree with listing optimization.

Regularly update product photos, improve the content of your existing product listings, and leverage AI-powered A-plus content to create compelling listings that convert browsers into buyers.

High-quality images and detailed descriptions help your products stand out in search results.

Okay.

So first thing AI powered, what they're really pushing here is not so much a plus content, right?

And if you click this, all it does is it basically just goes to the AI or to the a plus content guide, what it is, so on and so forth, how to use it.

Um, I'm curious what they mean by leverage AI powered a plus content.

There's nothing you can really do that's AI related in A plus content outside of maybe utilizing AI to create the graphics for it.

So not exactly sure what they mean by that, but AI is the buzzword of the century at this point in time.

So I do approve of optimizing your listings.