Steven Pope

There's a lot more that goes into it than just A-plus content.

Obviously, you need to be looking at things such as your title, your bullet points, your description, your meta tags, or your backend keywords, I should say.

All of those are going to help you with your SEO side.

And then obviously, your main image CTR is going to be the biggest lever that you possibly have.

In fact, CTR is such a big lever at the end of the day that one of my dear colleagues over at SmartScout, Scott Needham,

posted just the other day a brand new study that they had done, and I'll share this on my screen here, where essentially, if you're looking, top-clicked products in any Amazon search gets 18.5% of the sales.

But this is cross millions of search terms.

So basically if you can increase your CTR and have the top, uh, top clicked product perspective for your CTR, you'll get upwards of 18% of the total market share for that keyword.

So definitely something to focus on is your main image CTR.

Uh, getting back into these, let's look, we have stay proactive during slow periods.

This is not a tip.

I, this is frankly just not a tip.

Create seasonal promotions, engage customers on social media and use quieter times to refine your listings and build customer relationships that drive repeat purchases.

I will say them saying engage customers on social media is interesting.

Amazon up until about the last six months or so has been very against the idea of trying to build off platform.

Not necessarily.

They do love

you driving traffic to Amazon from off-platform, but they've never specifically said it.

I mean, they did last year stop the Amazon posts, so you can't do Amazon posts anymore, but this is the first time I'm realistically seeing them really drive it in the last six months or so, like I said.

So I do think, yes, you should focus on being proactive during slow periods.