Steven Pope

It's the easiest time if you're a seasonal product to essentially grow your listing and grow your ranking comparatively to your competitors, but...

at same time built the whole like build customer relationships that drive repeat purchases i mean it this is just kind of hogwash you know and one of the major things especially like social media in general is that you know there's a stat that came out last year that 58 of all online purchases start with a search on amazon and so realistically any form of awareness generation that you do off amazon likely 58 of uh that awareness is going to amazon regardless right

the only time that's not true is when you're doing direct conversion campaigns to your website but that's also what a lot of people want to do because they usually are going to have a higher profit margin overall on their website so it's kind of up in the air on how you know useful this is i again wouldn't really consider this a tip i think this is like a you should just be doing this regardless right

Finally, number five, as far as their tips.

Use data to make smarter decisions.

Okay, fair enough.

Tools like the revenue calculator help you estimate costs and compare fulfillment options, while product opportunity explorer reveals what customers want but can't find.

You can also use the voice of the customer dashboard to monitor return rates and then

uh address customer concerns before they impact your performance okay so again not really a tip um kind of just like the bare minimum here the revenue calculator there's no one in the world who isn't doing their own calculations on profitability and if you aren't doing your own calculations

profitability the revenue calculator gets you like a quarter of the way there you still need to understand things such as like your landed cost of goods your overall shipping costs you need to understand like are there warehouse fees 3pl fees you're paying uh what are you paying your employees there's all sorts of stuff right so the revenue calculator is very like

bare minimum uh as far as the actual calculation does help i think for like a brand new single person seller at the end of the day but still again bare minimum product opportunity explorer i think is really great but it's not so much great in the sense that it's going to tell you what customers can't find like they say here it's going to be great though for you understanding from

what is out there and what could be potentially good for your specific market and your brand fit so something that we love using the product opportunity explorer just to kind of see what else is out there if there's an easy to do product variation to your current product set product opportunity explorer likely will find that in some way

And then finally, voice of the customer.

Again, par for the course, you should be always looking at your voice of the customer.

So I don't know how much of this is realistically a tip.

I think out of this, we maybe have two tips, three, if we're being gracious.

But par for the course as far as Amazon goes, because Amazon does not know how to actually speak to the average seller on their platform.

They only know how to basically give you the bare minimum, because Amazon themselves a lot of times doesn't know the plight

of the average seller or what is like actually selling on their platform it's why we get all these random tools uh that come out that are realistically not all that useful and then just random news like this so if i were you what would you focus on in 2026 or should you focus on i would realistically focus on trying to grow your overall brand presence brand share and market share

I would focus on learning how to do audience segmentation and targeting through your advertising.