Steven Pope

Amazon PPC is so powerful because when people are searching for things on Amazon, you can show up right at the top of the search results.

In fact, the products that are being advertised on Amazon show up at the top of the search results before any of the organic results.

You can tell that these products are sponsored because it has this word sponsored right here.

People are paying for these.

products to show up at the top of the search results.

By using Amazon advertising, it allows you to show up twice in the listings, and it can guarantee that you show up at the top of the search results.

There are five things that I'm going to go over in this tutorial.

The first thing we're gonna talk about is setting up an automatic campaign, which is the easiest campaign to set up.

It's also one of the most powerful and profitable advertising campaigns that you can set up and has some added bonuses that I'll talk about later in this video.

After that, I'm going to talk about how to do keyword research, how to figure out what search phrases people are using in order to find your product.

The way that Amazon PPC works is that people search for different search phrases in Amazon.

For instance, for my new product, people will be searching for things like carnivore jerky and carnivore snacks.

You can target different search phrases and tell Amazon that you want to show up at the top of the search results for that specific phrase.

Now, keep in mind that every time your ad shows up at the top of the search results and someone clicks on your ad, you are going to pay money.

That's what's called Amazon PPC or Amazon Pay Per Click.

You are paying Amazon every time that someone clicks on your ad.

So you want to be careful about what search phrases you show up for.

You only want your product to show up for searches that are relevant to your product.

I'll explain what I mean by that later in this video.

But if your product is showing up on searches that aren't relevant and people are clicking on your product just because that's what people do.