Steven Pope

People click on random things, but they're not interested in actually buying your product.

You're going to spend a lot of money, but you're not going to make a lot of sales.

After we do the keyword research, the third thing that I'm going to show you is how to set up the ads targeting the specific search phrases that we want our products to show up for.

The automatic campaigns.

The campaigns that I'm going to show you how to set up at first, they automatically target different keywords, anything that Amazon thinks is relevant to your product.

Automatic campaigns are great when you're first getting started because you probably don't know what people are searching for.

You want to use these automatic campaigns to see what search phrases are actually resulting in money in your pocket.

But in the long run, it's going to be more profitable if you set up the manual keyword targeted campaigns.

Another secret that a lot of people don't know about, and this is the fourth thing that I'm going to show you, is that you can actually target specific products.

This is called product targeting campaigns, and it's really powerful as well because you actually show up on your competitors listing.

Let's click on this guy right here.

This is one of our competitors.

If I scroll down to the bottom, I can see that these products here are sponsored products.

People are paying money to show up on this competitor listing.

And you can also do this.

I'm going to show you how you can do this later in this video.

The fifth and last thing I'm going to show you in this video is how to set up negative keywords.

This is one of the most important things that most people aren't teaching, most people aren't doing.

This is a very important way for you to save money.

It allows you to tell Amazon what searches you do not want your ad to show up for because oftentimes Amazon will not do this on their own.