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Steven Pope

πŸ‘€ Speaker
5196 total appearances
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My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

People click on random things, but they're not interested in actually buying your product.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

You're going to spend a lot of money, but you're not going to make a lot of sales.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

After we do the keyword research, the third thing that I'm going to show you is how to set up the ads targeting the specific search phrases that we want our products to show up for.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

The automatic campaigns.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

The campaigns that I'm going to show you how to set up at first, they automatically target different keywords, anything that Amazon thinks is relevant to your product.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

Automatic campaigns are great when you're first getting started because you probably don't know what people are searching for.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

You want to use these automatic campaigns to see what search phrases are actually resulting in money in your pocket.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

But in the long run, it's going to be more profitable if you set up the manual keyword targeted campaigns.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

Another secret that a lot of people don't know about, and this is the fourth thing that I'm going to show you, is that you can actually target specific products.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

This is called product targeting campaigns, and it's really powerful as well because you actually show up on your competitors listing.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

Let's click on this guy right here.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

This is one of our competitors.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

If I scroll down to the bottom, I can see that these products here are sponsored products.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

People are paying money to show up on this competitor listing.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

And you can also do this.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

I'm going to show you how you can do this later in this video.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

The fifth and last thing I'm going to show you in this video is how to set up negative keywords.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

This is one of the most important things that most people aren't teaching, most people aren't doing.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

This is a very important way for you to save money.

My Amazon Guy
Amazon PPC Reaction | Why Your Bid Adjustments Fail

It allows you to tell Amazon what searches you do not want your ad to show up for because oftentimes Amazon will not do this on their own.