Chapter 1: Why is 'willing to lose' budgeting a poor PPC strategy?
For daily budget, I recommend putting whatever you're willing to lose.
I don't like that.
Whatever you're willing to lose.
Chapter 2: What common PPC advice on YouTube should you be cautious of?
I don't like that idea.
Chapter 3: How does automatic campaign relevance work on Amazon?
Whatever you're willing to lose, that's an awful way to decide what your budget is. You should not go into it with the mentality of like, I'm losing this money. You should go into it with the mentality of what am I trying to do? There is a lot of Amazon content out there. We make a ton on our own.
And then there's also just a ton of other people in the space who are giving such great and valuable information all the time.
Chapter 4: What should you know about bid strategies for Amazon PPC?
But there's also a lot of people who are not giving valuable information at all is just awful, awful information. So I thought I would go through, watch some of the top videos for Amazon PPC and react to the content that is being shown within these videos and let you know from my expert opinion, what is going right and what is going wrong. in everything they say.
So let's do a full breakdown reaction to some of this content, some of these videos.
Chapter 5: How can you avoid overspending on Amazon PPC campaigns?
We're going to start off with this one from Travis Marziani's channel of the Amazon PPC Guide 2026, Amazon Advertising Strategy for Beginners.
There are five different steps to setting up Amazon PPC, and I'm going to show you how you can set up Amazon advertising for your business in just four minutes. I'm going to put a timer down below to show you how fast and easy setting up Amazon PPC can be. Amazon PPC is so powerful because when people are searching for things on Amazon, you can show up right at the top of the search results.
In fact, the products that are being advertised on Amazon show up at the top of the search results before any of the organic results. You can tell that these products are sponsored because it has this word sponsored right here. People are paying for these.
One thing real quick is that is slightly misleading just from the aspect that that's a top of search placement, right?
Chapter 6: What is the importance of keyword match types in PPC?
Like that's a very specific type of placement. There's also one of the most expensive places that you can possibly be advertising. I think he's just trying to make it simplified, but do want to make that note there that that's a very expensive and should not always be your first go-to when you're doing advertising.
products to show up at the top of the search results. By using Amazon advertising, it allows you to show up twice in the listings, and it can guarantee that you show up at the top of the search results. There are five things that I'm going to go over in this tutorial. The first thing we're gonna talk about is setting up an automatic campaign, which is the easiest campaign to set up.
It's also one of the most powerful and profitable advertising campaigns that you can set up and has some added bonuses that I'll talk about later in this video. After that, I'm going to talk about how to do keyword research, how to figure out what search phrases people are using in order to find your product.
The way that Amazon PPC works is that people search for different search phrases in Amazon. For instance, for my new product, people will be searching for things like carnivore jerky and carnivore snacks.
Chapter 7: How do negative keywords improve PPC performance?
You can target different search phrases and tell Amazon that you want to show up at the top of the search results for that specific phrase. Now, keep in mind that every time your ad shows up at the top of the search results and someone clicks on your ad, you are going to pay money. That's what's called Amazon PPC or Amazon Pay Per Click.
Chapter 8: What strategies can you implement during your first week of selling on Amazon?
You are paying Amazon every time that someone clicks on your ad. So you want to be careful about what search phrases you show up for. You only want your product to show up for searches that are relevant to your product. I'll explain what I mean by that later in this video.
But if your product is showing up on searches that aren't relevant and people are clicking on your product just because that's what people do. People click on random things, but they're not interested in actually buying your product. You're going to spend a lot of money, but you're not going to make a lot of sales.
Yeah, so a point on what they're kind of talking about there, as well when it comes to relevancy. And I think he'll dive further into this. But one thing I'm just seeing immediately as we're kind of actually looking at like this search, right, this search area, you can see essentially that it's showing up here. And then it's next to like milk products, right? And
This realistically from a sponsored perspective would probably never actually happen on Amazon. So Amazon's algorithm actually has an aspect where it does not matter how much money you spend on some keywords. Amazon realizes whether or not your product is relevant to those keywords, right?
So I can't, for instance, be selling something like a deck of cards and then advertise this deck of cards under the same category as like B12 supplements, right? I could put a thousand dollar bid on B12 supplements, but I am not going to have my actual deck of cards shown up on that.
And that's just because Amazon's algorithm understands relevancy really well and isn't just going to let you willy nilly advertise on anything that you want from a keyword perspective.
After we do the keyword research, the third thing that I'm going to show you is how to set up the ads targeting the specific search phrases that we want our products to show up for. The automatic campaigns. The campaigns that I'm going to show you how to set up at first, they automatically target different keywords, anything that Amazon thinks is relevant to your product.
Automatic campaigns are great when you're first getting started because you probably don't know what people are searching for. You want to use these automatic campaigns to see what search phrases are actually resulting in money in your pocket. But in the long run, it's going to be more profitable if you set up the manual keyword targeted campaigns.
Another secret that a lot of people don't know about, and this is the fourth thing that I'm going to show you, is that you can actually target specific products. This is called product targeting campaigns, and it's really powerful as well because you actually show up on your competitors listing. Let's click on this guy right here. This is one of our competitors.
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