Steven Pope

But let's dive in and let me show you how to start with your first Amazon campaign and let's start the clock.

So the first thing you're going to do is to click on these three lines up here, go into advertising and campaign manager.

You have three different options here.

Sponsored products, sponsored brands, and sponsored display.

What we're going to be focusing on in this video today is sponsored products.

This is the easiest Amazon advertising to set up.

It's very beginner friendly.

Sponsored brands, on the other hand, is what you see at the top of the search results here.

These are sponsored brand advertising.

Really, you need at least three SKUs in order to properly use this and it's a lot more for brand recognition than creating actual profitable campaigns.

This is what sponsored display ads look like, but we're gonna click on sponsored products and click continue here.

Now, the first thing we're going to do is create a name for this ad group and I'm going to call these close match.

Then we're going to decide what products we want to create ads for and we're going to click add.

Now we have two options right here.

We can either do automatic targeting or manual target.

We're going to select automatic targeting and we're going to scroll down here below.

Now, a big mistake a lot of people make is they just click on this right here.

set default bid.

What we're going to do is we're actually going to set bids by targeting group because there are four different types of targeting groups.

There's close match, loose match, substitutes and complements.