Steven Pope

Each one of these should have its own different bid price.

So what we're going to do is we're going to turn off loose match, substitutes and complements.

Let's quickly go over what the difference is.

With close match, it's an automatic campaign.

And Amazon says, we'll show your ad to shoppers whose search terms closely relate to your products.

If your product is this 400 count cotton sheets, we'll show them the ad when shoppers are searching for things like cotton sheets and 400 count sheets.

Close match is the type of ad that you're going to want to spend the most money for.

They recommend 92 cents per click.

On the other hand, with loose match, it's 72 cents.

Substitutes is only 13 and compliments is 71.

So just to show you the difference, let's talk about what Loose Match is.

With Loose Match, it says, we'll show your ad to shoppers who use terms loosely related to your products.

If your product is the same 400 count cotton sheets, we'll show an ad when shoppers are searched terms like bed sheets or even bath sheets or bath towels.

You can imagine if someone's searching for bath towels and you're selling cotton sheets, it's not really that relevant.

I wouldn't want to spend a lot of money like this.

But to start off, I always recommend it just going with the suggested bids.

With substitutes, on the other hand, again, if our product is cotton sheets, it will say, we'll show your ad on detail pages that include 300-count cotton sheets and queen 400-count cotton sheets.

So relatively speaking, you know, that's related.

Then there's complements.

Actively speaking, you know, that's related.