Steven Pope

Then there's compliments.

Down below as well, it says, we'll show your ad on detail pages that include queen comforter and feather pillows or products that compliment the product that you're selling.

So we're gonna go ahead and select just close match for this one, just to keep things simple and allow us to have a little bit more control on this automatic campaign.

We're not gonna talk about negative keyword targeting,

We have a couple of other options here under campaign bidding strategies.

Dynamic bids, dynamic bids down only, and fixed bids.

It's up to you to choose which one you want to use.

If you're a little tight on cash, you can go with dynamic bids down.

It's going to make it so you never spend above your bid amount per click from whatever you set your max click to be.

But remember, they could be lower as well.

However, if you want to maximize sales and potentially even profit, dynamic bids up and down is really good.

It will change your bid by up to 100%.

If Amazon thinks someone is really likely to buy your product, it will make it so Amazon can potentially charge up to double your max click for that bit.

It will also allow Amazon to lower your bid if it doesn't think that click is going to result in

do here is fix bids that keeps your bid at a very set amount but for now we're going to stick to dynamic bids up and down right here is a more advanced filter that allows you to adjust your bids placement that's something i'll talk about in a future video but i do recommend adding an additional budget this will allow you to increase your bids depending on where they're showing up on the page typically speaking top of page slots have higher bids as they are more valuable and more likely to result

in a sale.

So I typically like to put around 20 to 30% increased bids for slots that are at the top of the page.

And we can do that by just entering in the number 20% right here.

Then for campaign name for this first campaign, we're going to call it automatic campaign.

The start date would be today, and we're not going to put an end date.