Steven Pope
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Appearances Over Time
Podcast Appearances
This is a core aspect of design principle.
When we're thinking about listing designs on Amazon, the biggest thing that you have to think about with the pictures are for people aspect so that you have to let people know as many features about your product as possible within your images.
So if we go on to the secondary one, this is a big aspect.
If you're ever curious of what you should be putting in your secondary, third, fourth, fifth images on your listing, the easiest thing to think about is what have people said whenever they reviewed my product negatively?
So check your negative reviews, figure out why it is people purchased the product and were not happy with it.
Once you figure that out, it allows a very easy way to say, boom, I can address that within my images.
So right here, you can see, boom, we have a hand that's showing sizing, right?
We want people to know exactly how large our product is.
It doesn't matter that right here we say 1.5 inches, right?
Because doing the exact same thing over and over again within your images is okay, as long as it is to actually emphasize something about the product.
We say it right here, 1.5 inches, cool.
We have an entire design showing it.
So tailored for the perfect fit.
This is showing that we have different sizing of the product, right?
We have a 1.5, we have a two inch, we have 3.5.
And that can be seen down here in these different variations as well.
So the 1.5 inch, the two inch, the two inch, 3.5, so on and so forth.
Now, a next image, easy three-step installation, no tools required.
This is the type of infographic image, and that is why this is considered, that I am always, always going to encourage on any type of product that is used in any use case.
Doesn't matter if it's consumable, doesn't matter anything.