Steven Rinella

But yeah, it kind of meant that the alcohol consumption of that time period was so much more.

I don't have the stats on hand, but they are in the book.

It was so much more high than it is now.

And it was just part of the culture.

So explain that a little bit better when you say the land speculating aspect of it.

So land was money.

Land was power.

Land was everything back then, right?

And so I can talk about it real quick in bringing it into his...

into what John Chapman was trying to achieve.

But it's interesting because he also had this religious aspect to him.

And I would argue that in the 1800s, coming up with a new version of Christianity was the same as starting a website today.

Genuinely, you were like, this is my new startup.

And at the time,

The Shakers were around, which, shout out to the Shakers.

I don't know if you're familiar with them.

They basically dance as a form of praise.

They were not really into sex, though, so their numbers have dwindled over the years to the point where there are now two practicing Shakers in the United States.

Because they weren't procreating.

Because they were not procreating.