Steven Rinella

Freezers.

were becoming a thing.

So you had a way, like if you killed a deer, like picture, and normally like if you killed a deer, you know, you had to either be really good, knew how to dry it into jerky and want to eat that.

But with the freezer came this idea that you could go and hunt geese, ducks, deer, whatever, and bring it home and freeze it and then have, and then be able to periodically throughout the year, eat fresh food.

And so it birthed the American outdoorsman.

And since those post-war years,

The number of hunters has remained remarkably static, but obviously it's declined hugely in terms of, I mean, our population, you know, doubled, tripled, quadrupled or whatever the hell since then.

I'm not sure how this has to have tripled.

So the percentages have dropped.

You look in California.

So California, New Jersey, it's less than 1%.

Are you serious?

Less than 1% of the population.

New Jersey doesn't surprise me.

California doesn't.

1% of the population buys a hunting license.

Fishing participation is different.

But just speaking about hunting, other states are pretty robust.

There was a huge spike during COVID.

Behaviors change.