Steven

Bad information being information that goes against your case.

Are there any moments from famous trials that you think about and use as reference points for exceptional prosecution or exceptional defence? that we might know. I was recently watching the OJ case.

Are there any moments from famous trials that you think about and use as reference points for exceptional prosecution or exceptional defence? that we might know. I was recently watching the OJ case.

It's funny because we all know of the OJ case, but I've never actually watched the trials and all of those things because it was on Netflix.

It's funny because we all know of the OJ case, but I've never actually watched the trials and all of those things because it was on Netflix.

And there were so many moments in there where I was reflecting as you were speaking about how the prosecution responded to evidence and how they responded to the glove and all those things. Are there any moments from famous trials that you think about that are kind of supportive of your point or...

And there were so many moments in there where I was reflecting as you were speaking about how the prosecution responded to evidence and how they responded to the glove and all those things. Are there any moments from famous trials that you think about that are kind of supportive of your point or...

And is that he's using inflections and pauses? Yes, yes. Like art.

And is that he's using inflections and pauses? Yes, yes. Like art.

I was thinking about it in the context of selling to my clients. Back in the day when I used to run a marketing business, the thing that I found to be most effective was when I told my clients the truth. So what would often happen is my clients would develop a really good relationship with me. So my client might be a CEO of a big billion dollar fashion company.

I was thinking about it in the context of selling to my clients. Back in the day when I used to run a marketing business, the thing that I found to be most effective was when I told my clients the truth. So what would often happen is my clients would develop a really good relationship with me. So my client might be a CEO of a big billion dollar fashion company.

They would have a relationship with me. The bridge of trust would be with me. My team would come in while I was sat with the CEO of this big company, and my team would pitch an idea to the brand. If I sat there and criticized and pointed out the faults in my team's pitch, the deal was done. How cool is that? So we would sit there in his big glass office, and I'd say, I don't love idea three.

They would have a relationship with me. The bridge of trust would be with me. My team would come in while I was sat with the CEO of this big company, and my team would pitch an idea to the brand. If I sat there and criticized and pointed out the faults in my team's pitch, the deal was done. How cool is that? So we would sit there in his big glass office, and I'd say, I don't love idea three.

I don't think that's going to work. And then I'd say, idea one, though, I think that's the winner. Idea two is okay, but it's not worth the effort. Idea three is certainly not going to work. But idea one, I think that's the winner. And because I was pointing out the flaws in what's my own company, they trusted me for years. I'm telling you. And I was being honest. I was always being honest.

I don't think that's going to work. And then I'd say, idea one, though, I think that's the winner. Idea two is okay, but it's not worth the effort. Idea three is certainly not going to work. But idea one, I think that's the winner. And because I was pointing out the flaws in what's my own company, they trusted me for years. I'm telling you. And I was being honest. I was always being honest.

So if I thought it was a bad idea, I'd say it was a bad idea. And this is the long game.

So if I thought it was a bad idea, I'd say it was a bad idea. And this is the long game.

Which feels counterintuitive, right?

Which feels counterintuitive, right?

What about when you're dealing with someone that you don't like?