Steven

There's an element of what you just said there, though, that raises another question, which is there's a reason why they were doing explosions in training. Because they are trying to fully simulate and put you through the real-world examples that you're going to go through so that you develop some resilience.

And I was thinking then, you know, we can talk about tactics and tricks and tips to do this all we like, but... You've literally had to go through it in order to be able to deal with it. That's like the essence of the training you described.

And I was thinking then, you know, we can talk about tactics and tricks and tips to do this all we like, but... You've literally had to go through it in order to be able to deal with it. That's like the essence of the training you described.

So is there not an element of this, everything we're saying here, where unfortunately you're just going to have to go through some shit in life to develop the thick skin? Because even when I think about my career in business, I think if I had heard on a podcast someone telling me, oh, when bad shit happens, just back in, you know, like stay in the middle.

So is there not an element of this, everything we're saying here, where unfortunately you're just going to have to go through some shit in life to develop the thick skin? Because even when I think about my career in business, I think if I had heard on a podcast someone telling me, oh, when bad shit happens, just back in, you know, like stay in the middle.

I don't think it would have been enough to prepare me for the reality of the situation when you've got, say, 500 employees and you've got to pay them all tomorrow and you look at the bank and it says zero. And you've got clients emailing you, giving you shit for this or this, whatever. Or when our company got hacked in the early days.

I don't think it would have been enough to prepare me for the reality of the situation when you've got, say, 500 employees and you've got to pay them all tomorrow and you look at the bank and it says zero. And you've got clients emailing you, giving you shit for this or this, whatever. Or when our company got hacked in the early days.

all of my clients my biggest clients in the world biggest brands in the world all got personalized abusive emails about their appearance at 3am in the morning that was apparently from my business partner's email it was apparently meant to go to my PA but accidentally got sent to them and waking up on that morning as a 23 24 year old there's really no words that can prepare me for that but because I've been through it I could go through it again and I wonder how much of this is actually in life you're just gonna have to go through some difficult shit because you've been through difficult shit

all of my clients my biggest clients in the world biggest brands in the world all got personalized abusive emails about their appearance at 3am in the morning that was apparently from my business partner's email it was apparently meant to go to my PA but accidentally got sent to them and waking up on that morning as a 23 24 year old there's really no words that can prepare me for that but because I've been through it I could go through it again and I wonder how much of this is actually in life you're just gonna have to go through some difficult shit because you've been through difficult shit

Sorry, just to pause there because that was an important point for me. Why don't you like to use the word survive?

Sorry, just to pause there because that was an important point for me. Why don't you like to use the word survive?

Why?

Why?

I can see it in your face as you talk. And it's making me curious as to why this is so personal.

I can see it in your face as you talk. And it's making me curious as to why this is so personal.

There's a story here you're not telling me, I feel like.

There's a story here you're not telling me, I feel like.

Why do they stay in that space, in your opinion?

Why do they stay in that space, in your opinion?

Why don't they want to listen? Like, why aren't they listening?