Steven

And I think he said basically that that part of the brain, and I'll put this up on the screen, grows the more hard things that you do. So you basically build the muscle of being able to do hard things.

And the minute I learned that, I went, oh, this makes a lot of sense because the more I was able to make the workout stick and the health and fitness stick, and now my diet is like, as we sit here now, is extremely disciplined. I've changed as a person in other areas of my life. I've got more organized with my possessions and my...

And the minute I learned that, I went, oh, this makes a lot of sense because the more I was able to make the workout stick and the health and fitness stick, and now my diet is like, as we sit here now, is extremely disciplined. I've changed as a person in other areas of my life. I've got more organized with my possessions and my...

I was thinking a lot about this over Christmas and New Year's. I sat down with one of my best friends and said to him, I said, what exercise and what thing do you dislike the most? And we basically made a list of them. And then we started doing those things.

I was thinking a lot about this over Christmas and New Year's. I sat down with one of my best friends and said to him, I said, what exercise and what thing do you dislike the most? And we basically made a list of them. And then we started doing those things.

It was actually running and it was leg day. And squatting. It also made me, because when I asked him why he didn't do those things, the list of reasons he gave were things like, my legs aren't, insert excuse, my brain, insert excuse. And we both came to realize together that that was just a bunch of bullshit that we had like made our identities and it was now limiting us.

It was actually running and it was leg day. And squatting. It also made me, because when I asked him why he didn't do those things, the list of reasons he gave were things like, my legs aren't, insert excuse, my brain, insert excuse. And we both came to realize together that that was just a bunch of bullshit that we had like made our identities and it was now limiting us.

Are there things like that in your life that you just...

Are there things like that in your life that you just...

One of the things you must have figured out from all the content you've produced across all these channels is really like the essence of what people want. Because you'll see from the views and the engagement and these things, you'll build this sort of mental pattern of, okay, people are really interested in this.

One of the things you must have figured out from all the content you've produced across all these channels is really like the essence of what people want. Because you'll see from the views and the engagement and these things, you'll build this sort of mental pattern of, okay, people are really interested in this.

So if you had to summarize for me the essence of what you think people are looking for, and when I say the essence, I mean like the why, why, why, why, why, the very bottom of that. What are those things? Oh, I think, I think,

So if you had to summarize for me the essence of what you think people are looking for, and when I say the essence, I mean like the why, why, why, why, why, the very bottom of that. What are those things? Oh, I think, I think,

I heard this quote many years ago, it says, change happens when the pain of staying the same becomes greater than the pain of making a change. And I was thinking, if you were my trainer, and I was one of those stubborn people who were struggling to get the ball rolling, where would you start with me? Like, what would you do if I was super stubborn? I tried for three years, I'd never made it stick.

I heard this quote many years ago, it says, change happens when the pain of staying the same becomes greater than the pain of making a change. And I was thinking, if you were my trainer, and I was one of those stubborn people who were struggling to get the ball rolling, where would you start with me? Like, what would you do if I was super stubborn? I tried for three years, I'd never made it stick.

But clearly there was health consequences playing out in my body. Where would you start with me to get me going?

But clearly there was health consequences playing out in my body. Where would you start with me to get me going?

What about the very top then? Like how does it manifest like the title of the video or the thing?

What about the very top then? Like how does it manifest like the title of the video or the thing?

I've kind of broken everything you've said into three sections, which is people want to look good. They want to perform in whatever that might be. And they also want to be able to do it for a long time. They want to live long. So if we start with looking good as a top line category, what are the things that you think are the subcategories of looking good? The amount of fat.