Steven

If we go back up the thread there, we were talking about the sort of individual perspective on cancer. And I was looking at some stats here and it says that the number one Google search related to cancer is breast cancer. One in two people will develop some form of cancer during their lifetime. That's according to the NHS. Cancer is the second highest leading cause of death worldwide.

If we go back up the thread there, we were talking about the sort of individual perspective on cancer. And I was looking at some stats here and it says that the number one Google search related to cancer is breast cancer. One in two people will develop some form of cancer during their lifetime. That's according to the NHS. Cancer is the second highest leading cause of death worldwide.

And by 2040, there will be 28 million new cases of cancer each year worldwide. But one of the most shocking things that I saw was that globally, early onset cancer incidence has risen by about 80% by 1990 and 2019. And there was an article which I'd sent to my team a couple of weeks ago It's called The Worrying Puzzle Behind the Rise of Early Onset Cancer.

And by 2040, there will be 28 million new cases of cancer each year worldwide. But one of the most shocking things that I saw was that globally, early onset cancer incidence has risen by about 80% by 1990 and 2019. And there was an article which I'd sent to my team a couple of weeks ago It's called The Worrying Puzzle Behind the Rise of Early Onset Cancer.

And it says that there are rising cases of breast collateral and other cancers in people in their 20s, 30s and 40s. And it posits the question, what is going on? Over the last 10 years, rates of colorectal cancer among 25 to 49 year olds has increased in 24 different countries, including the UK, US, France, Australia, Canada, Norway and Argentina. I mean, what is going on?

And it says that there are rising cases of breast collateral and other cancers in people in their 20s, 30s and 40s. And it posits the question, what is going on? Over the last 10 years, rates of colorectal cancer among 25 to 49 year olds has increased in 24 different countries, including the UK, US, France, Australia, Canada, Norway and Argentina. I mean, what is going on?

400%.

400%.

to the fact so let's close off on microplastics what are the the easy wins in our lives do you think when you think about microplastics is it just removing anything plastic that i eat from or are there some sort of easy cheap wins is it my shampoo is it my frying pan is it a container

to the fact so let's close off on microplastics what are the the easy wins in our lives do you think when you think about microplastics is it just removing anything plastic that i eat from or are there some sort of easy cheap wins is it my shampoo is it my frying pan is it a container

Okay.

Okay.

You let me drink it first, but I spat it out.

You let me drink it first, but I spat it out.

So full disclaimer, I made a very, very big investment, a seven-figure investment into a matcha company a couple of years ago. And if you look at the search trend data on the subject of matcha, I don't know if you've seen this, but that's, I'll throw it up on the screen for anyone that's watching on video, but you can see how it's just come out of nowhere. It seems it's exploded.

So full disclaimer, I made a very, very big investment, a seven-figure investment into a matcha company a couple of years ago. And if you look at the search trend data on the subject of matcha, I don't know if you've seen this, but that's, I'll throw it up on the screen for anyone that's watching on video, but you can see how it's just come out of nowhere. It seems it's exploded.

And when you say that matcha cells have an impact on breast cancer cells, what does that mean in reality? Because obviously the conclusion one might jump to is that if you drink matcha, you're lowering your risk of breast cancer. But that's not necessarily what you're saying.

And when you say that matcha cells have an impact on breast cancer cells, what does that mean in reality? Because obviously the conclusion one might jump to is that if you drink matcha, you're lowering your risk of breast cancer. But that's not necessarily what you're saying.

I've got to just going up the thread again a little bit. You mentioned the word colorectal. Where is the colorectal? All right. So we have a little model here. Because I'm asking this because I'm wondering why that type of cancer is increasing. So is there a particular reason why? Well, okay.

I've got to just going up the thread again a little bit. You mentioned the word colorectal. Where is the colorectal? All right. So we have a little model here. Because I'm asking this because I'm wondering why that type of cancer is increasing. So is there a particular reason why? Well, okay.