Sunil Thomas

And there's just been a need to engage your users.

How do I cross-sell, upsell the right content to the right person, but more importantly, with mobile at the right time?

There is this concept of a mobile moment, right?

When you enter a bus, it's like 20 minutes off your dedicated bus ride is when you are most excited.

And, you know, we've been able to, we've looked for tools all our lives, not really found anything, took a crack at trying something out on our own.

No, I think, I mean, it's from your point of view, right?

But the other point of view is our customers or the business's point of view, right?

Where a USA Today or a New York Times or all of these, I mean, they want to be on your phone and they want to send you content so that you click on it, read it, and so on, right?

So there are businesses that people are trying to build.

And sure, the four apps might be Facebook, Twitter, whatever, right, that you use.

But there's

There's, like, just from a statistical point of view, right, there are more than 10,000 apps going into the app stores, Apple and Android, every day.

And irrespective of, like, you know, how small they start out with, you know, even an Uber started off with an app store launch, right?

Well, I'll take like, you know, our pricing starts like at a thousand bucks a month.

I'll take thousand dollars a month from like, you know, a hundred thousand apps.

Yeah.

So a good estimate, I mean, we use this internally to calculate, to give proposals and things like that, right?

Typically, a monthly active user does, you know, 15 to 20 things, 15 to 20 events a month in your app.

So these could be a couple of sessions.

This could be one long session, whatever.