Sunny Mehta

Like we could look back.

It's kind of only something, you know, in retrospect.

Right.

Like we may look back and say this was a tipping point.

We may look back and say, no, it wasn't.

I mean, in fairness, there's been a ton of times in things that have happened.

You know, things in the industry that have transgressed over the last 10, 15 years where I might have at the time thought, well, this is definitely going to be a tipping point.

And then it turned out it wasn't.

Right.

Yeah.

So I think knowing exactly what the tipping point is, is hard, Jeff.

But I definitely still agree with your sort of general sentiment there, which is, I mean, I think this has just been happening over time, right?

I mean, even you look now compared to 10 years ago, honestly, even if you look 10 years ago compared to the 10 years before that, it was significantly different, right?

I mean, so...

10 years ago today was still 2016.

Well, at that point in time, there were at least already some analytics staffs.

There were already analytics, like teams doing more with numbers, two teams doing more with metrics and doing more with information and technology.

Certainly than they were 10 years before that.

Like there was probably a bigger jump between 2006 and 2016 than there was between 2016 and now.

Um,