Susan Hayes Culleton

speaker

3,107 appearances 22 recordings 2 series first heard Nov 2025 last heard 4 Sep

Susan Hayes Culleton’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 22 in all, peaking in Jul 2026 with 5.

Appearances

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Taking Stock · Circular economy, 'dead internet' theory & blockchain revolution · 14 Aug 2026 podcast

Do you think that analytics platforms then are going to have to be able to distinguish between human traffic and agentic traffic l in the same way that right now Google Analytics can tell me if somebody clicked on a link from Ireland or from the US? voice-verified

But that idea of the good old days as you referred to there also applies to how we pay for the internet. voice-verified

Mm many people might be listening to me saying, Susan, we don't pay, but you do with your retention or you do with what you're clicking on. voice-verified

And so when it came to advertising, instead of paying for an ad, let's say in a paper voice-verified

People were now paying cost per click and so on like that. voice-verified

So how does the economic fundamental model of content that is there, apart from what is peer generated, which is me posting and you posting, but let's say whether it's news outlets or otherwise, when it comes to what we pay for or how we pay for it on the internet now, do you see that changing? voice-verified

So you said something there I hadn't come across before. voice-verified

You said provenance of user. voice-verified

Is that basically human verified? voice-verified

However, Barry, we also have to acknowledge the fact that agentic AI is becoming a growing force and human security, says traffic from AI agents that actually click links and fill out forms rose by seven thousand eight hundred and fifty one percent year on year. voice-verified

Also, we're seeing companies like Stripe and Visa and DoorDash now create interfaces where they know agents are going to engage with them because that's going to be a voice-verified

growing perspective of their business. voice-verified

So yes, there is the human verified side of things, but how can businesses who are selling things now prepare to sell to an agency customer? voice-verified

Barry, in the last round of this when we had the explosion of the internet itself and content, there was lots of new businesses that were created, like content developers or marketing companies, or analytical companies and so on. voice-verified

Who's who do you think now has the opportunity? voice-verified

I think those who can verify the provenance of user, as you say, is certainly one. voice-verified

I'd imagine pri or cybersecurity is two. voice-verified

But who else do you think voice-verified

Will we as a population turn to for guidance here in terms of how we navigate this next phase? voice-verified

And that, Barry, brings us to a very interesting close around the whole new world that we're navigating through. voice-verified

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