Suzanne Kapner
speaker
353 appearances
8 recordings
1 series
first heard Apr 2020
last heard Feb 2024
Suzanne Kapner’s voice in public audio — every appearance, attributed to the second.
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Appearances
WSJ Your Money Briefing · Happy Valentine’s Day to Me! Why Self-Gifting Is on the Rise · 14 Feb 2024
podcast
I spoke to many women who were married who said they like to buy themselves gifts for a variety of reasons.
Sometimes the husband doesn't quite know their taste and there's nothing worse than getting that piece of jewelry or other type of gift that you don't really like, but you don't want to hurt their feelings.
So it sits in a drawer forever.
Well, it's been building for a few years, mainly because there is a larger percentage of unmarried people in the U.S.
According to the Census Bureau, nearly half of U.S.
adults were unmarried in 2023.
And according to some other research from the Pew Research Center, a large majority of single people are not looking for a romantic relationship.
No, and that's the interesting thing.
I spoke to many women who were married who said they like to buy themselves gifts for a variety of reasons.
Sometimes the husband doesn't quite know their taste and there's nothing worse than getting that piece of jewelry or other type of gift that you don't really like, but you don't want to hurt their feelings.
So it sits in a drawer forever.
They say that it makes them feel empowered to be able to purchase for themselves.
So you are seeing this big uptick in...
Generally women, because on Valentine's Day, it tends to lean heavily towards women purchasing for themselves.
But there are some companies pushing men to treat themselves on the day as well.
Well, this could be a good thing for retailers because Valentine's Day sales kind of slumped last year.
They were down about 4% or so.
And similar to other kind of more minor holidays like Easter, Mother's Day, all of these sort of secondary holidays, sales did decline last year.
And the thinking, according to Circona, the market research firm, is that
consumers have been a little more cautious in their spending.
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